Manufacturers: How to Increase Your Bottom Line Using an Integrated Marketing Approach
You’ve seen it work across non-technical industries—Retailers grab social media by the horns and get the word out about their products and services, connecting with customers and creating a dialog to drive up sales. But when it comes to industrial marketers, they lag behind. Why is it that only 30% of manufacturing marketers say they are effective at content marketing? (Source: ContentMarketingInstitute.com)
Creating engaging material to attract your target audience is one of the biggest challenges to content marketing. Technical writing that takes an integrated marketing approach meets this challenge by engaging both new and existing customers.
Which marketing strategies have the potential to increase your bottom line in the manufacturing industry?
Deliver meaningful documents into the hands of your target audience
Do you possess a wealth of content in a hard copy format and/or have content hidden on non-searchable, private areas of your website? Put these archived materials to work for you to attract interest in your brand and solidify your reputation. Content development professionals transform old documents, papers, and sales resources into online marketing fuel for increased outreach and awareness.
Ensure your website is as technologically sound as your company’s products
Is your website up-to-date? Is it mobile friendly, viewable on all the latest digital devices? Expert content marketers understand that obsolete website technology puts you at a disadvantage against your competition. Work with technical content marketers to leverage modern tech to fully integrate online marketing tactics.
Create a meaningful, cohesive, quality message across all platforms that resonate with your audience
Are you sending out different messages on different platforms? Solidify your brand by understanding the key phrases that potential customers use to find you online. Create your niche with powerful technical writing, and spread that message across your website, social media, blogs, emails, and beyond. Take that message offline, too, building a one-two punch against your competitors.
To bring this integrated online/offline marketing strategy to full realization, put the technical content writing into the hands of experts. Using effective methods of SEO (search engine optimization), graphic design creation, and social media know-how, you’ll see an uptick in your sales bottom line.
Here at Moore Than SEO, our senior staff has decades of experience understanding and conveying technical concepts. We are attuned to writing for the manufacturing sector to build that competitive edge. Give us a call at 559-978-4096 or drop us a line for your complimentary, no-obligation evaluation of your current marketing presence.
