What is American SEO?

Search Engine Optimization

SEO, or search engine optimization, is a method of online promotion designed to achieve increased website traffic, while growing sales conversions and increasing audience reach through proven Internet sources. In past years, this craft was often referred to in terms of achieving high ranking keywords on the leading search engine Google. Today, SEO has evolved to embrace more proven traditional marketing methods for greater success. Where SEO was once primarily focused on gaining high ranks for target keyword phrases while acquiring a large quantity of back links, now the focus has shifted to improving a website’s quality with meaningful relevant content, real audience engagement, and well thought out online marketing strategies. The most successful SEO plans are those highly customized to a client’s area of business as well as current and prospective customers. It’s no longer about mass quantities of links or maintaining domination of specific keywords. In fact, even Google Analytics has made it increasingly difficult to pinpoint top keywords driving web traffic through its ever-growing “not provided” data.

So, what is American SEO? It’s search engine optimization that is not outsourced to cheaper sources of labor or lesser expertise. It’s traditional marketing applied to the modern Internet medium and custom-fit to achieve a client’s individual business goals using effective marketing tactics that work. We begin with a thorough assessment of a business’ industry, competitors, and prospective clients. Then we execute a plan to initiate growth using honorable online marketing techniques that drive growth for improved brand awareness, increased online discussions, and more website conversions that deliver real leads with a true interest in a client’s products or services.

SEO is not rocket science, but it certainly pays off to work with a team of seasoned marketers to develop a custom online marketing program that performs with your key objectives in mind. Would you like to learn more about us and the processes we use to define business opportunities? Browse through our growing collection of articles on American SEO for more insight on what makes a high performance SEO program tick.