Why Businesses Need to Be on LinkedIn

When Marketing to B2B Audiences

Do you market B2B? If yes, do you have a Company Page on LinkedIn? If no, you may wish to create one, after reading this introduction. LinkedIn offers a thriving network of business-to-business professionals and independent individuals connecting to develop relevant relationships, share relevant information and trends, or even execute highly targeted marketing programs.

The LinkedIn platform delivers a well-practiced arena for fostering strong business relationships nationally and globally for continuous growth and expansion. It is also a wonderful hub for building brand awareness and developing thought leadership within targeted industries. At Moore Than SEO, we’ll help your business to craft an effective strategy that nurtures the growth of your brand and business on LinkedIn. We use a variety of resources within the LinkedIn platform to identify Groups of interest, while continuously monitoring ongoing discussions that may be relevant to a client business.

We often recommend that a business owner upgrade their LinkedIn account to the Sales Basic level to open a wider range of intuitive insights and analytic reports. With this upgrade it is much easier to use LinkedIn to define and implement good prospecting practices through the adoption of InMail Messages, Introduction Requests, and even develop Lead Lists, Strategic Search Filters, and Alerts. Sales Basic account holders in LinkedIn will also be able to see more detailed analytics on their Company Page in addition to viewing the details behind Who’s Viewed Your Profile.

Whether you’re searching for a way to expand your LinkedIn presence or simply get started, Moore Than SEO has the expertise you need to gain a competitive edge on the leading B2B social media platform. Contact us to discuss your unique business needs and goals today and learn more about how we can help to develop a custom LinkedIn marketing program for your company’s expansion.

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