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More Than marketing Moore Than SEO is your strategic partner for growth—helping B2B, industrial, and service-based brands simplify complexity and amplify results. Every strategy we deliver is custom-built, insight-driven, and designed for long-term success.

Who We Are

We help B2B, industrial, and service-based brands simplify complexity, grow visibility, and generate measurable results through smarter digital marketing.

We’ve always believed that success takes more than SEO—it takes a strategy that aligns with your goals, speaks to your ideal audience, and evolves alongside your business. Our name reflects that belief. From content and social to SEO and digital strategy, we craft solutions that deliver long-term growth and impact.

Our agency was founded by experienced marketing and technical leaders who saw a gap between what most marketing agencies offer and what complex businesses actually need: a team that understands both the nuance of technical subject matter and the psychology of effective storytelling.

We don't rely on templates or trends. We build custom-fit programs designed to increase reach, establish authority, and convert attention into action.

Turning Technical Expertise Into Powerful Marketing Results

You don't need another agency that dabbles in B2B.
You need a partner who speaks your language—and your buyer’s.

At Moore Than SEO, we translate technical subject matter into clear, compelling content and campaigns that resonate.  Our team blends deep marketing experience with insight into industrial and complex sectors to create marketing that informs, connects, and converts.

You don't need another agency that dabbles in B2B.
You need a partner who speaks your language—and your buyer’s.

Our Leadership

Shel Moore

Co-Founder & Chief Marketing Officer (CMO)
Marketing has never been about chasing algorithms.  It’s about helping the right people understand why your business matters.  That perspective has guided Shel Moore throughout her career, working with organizations in manufacturing, healthcare, education, technology, government, and professional services.

As Co-Founder of Moore Than SEO, Shel serves as a Fractional CMO, Creative Director, and strategic advisor for organizations operating in complex industries.  She partners with leadership teams to clarify positioning, develop content strategy, and build integrated marketing systems that support visibility across search, social, and emerging AI-driven platforms.

Her work focuses on translating technical subject matter into marketing that is clear, credible, and aligned with how decisions are actually made.  From brand development and websites to SEO and AI visibility, Shel helps organizations move beyond disconnected tactics and build a more cohesive path to growth.

Shel has also played a key role in shaping the regional marketing landscape, including launching the Central Valley’s first full-service social media management program designed for businesses with complex marketing needs.  She is known for bringing together strategy, design, and storytelling to create marketing that earns trust and drives measurable results.

Chris Moore

Co-Founder & Chief Executive Officer (CEO)
An experienced applications engineer and digital strategist, Chris Moore brings a rare depth of technical and analytical insight to modern marketing. His background includes decades of hands-on experience in manufacturing systems, automation integration, and solving complex digital infrastructure challenges.

Chris leads operations and strategic implementation at Moore Than SEO, ensuring that every program is grounded in process, data, and long-term scalability. His engineering mindset and marketing intuition combine to help businesses streamline communication, elevate visibility, and create stronger digital ecosystems.

Our Mission

We exist to help businesses grow through strategic digital marketing that's tailored, intelligent, and designed for long-term impact.

At Moore Than SEO, we partner with clients to:

  • Clarify complex messaging and communicate value with precision
  • Increase visibility through SEO, content development, and social engagement
  • Build marketing ecosystems that generate results, not just noise

Our clients choose us because we listen, we understand their industries, and we execute with integrity.

Our Core Values

Integrity First

We operate with transparency and honesty in every relationship.

Strategic Innovation

We combine creativity with data to deliver marketing that works.

Client-Centric Focus

We act as an extension of your team, invested in your success.

Flawless Execution

We deliver consistent, high-quality work that drives measurable growth.

Why "Moore Than SEO" Isn't Just A Name

Our name reflects our approach.

At Moore Than SEO, we go beyond individual marketing channels to create integrated strategies that align with your business goals, your audience, and your industry. We combine technical fluency with creative clarity to help you build a stronger digital presence that delivers real, measurable results.

We turn complexity into clarity, data into direction, and strategy into momentum.

Let's Talk Strategy

(559) 978-4096

If you're ready to work with a marketing team that understands the complexity of B2B, industrial, and service-based industries, we’re here to help.

We create custom-fit digital marketing programs that are built on insight, executed with precision, and designed to grow with your business.
SCHEDULE A CONSULTATION

Ready for Action?

Drive more visibility, engagement, and growth.  Ready to elevate your digital marketing?  Let's start with a free assessment of your brand presence and opportunities to improve results.
LET'S  GET STARTED
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