Co-Founder & Chief Marketing Officer (CMO)

With 27+ years of experience in marketing communications and digital strategy, Shel Moore is a seasoned expert in helping industrial, B2B, and service-based brands stand out in complex, competitive markets. Her career spans manufacturing, education, technology, and government sectors, and she is known for translating technical topics into marketing that informs, persuades, and drives measurable growth.

Shel leads strategy and creative development at Moore Than SEO, where her background in branding, content marketing, and user-focused design empowers clients to clarify their message and reach the right audience. She is also the visionary behind launching the Central Valley’s first full-service social media management program—designed specifically for businesses with complex marketing needs.

Co-Founder & Chief Executive Officer (CEO)

An experienced applications engineer and digital strategist, Chris Moore brings a rare depth of technical and analytical insight to modern marketing. His background includes decades of hands-on experience in manufacturing systems, automation integration, and solving complex digital infrastructure challenges.

Chris leads operations and strategic implementation at Moore Than SEO, ensuring that every program is grounded in process, data, and long-term scalability. His engineering mindset and marketing intuition combine to help businesses streamline communication, elevate visibility, and create stronger digital ecosystems.