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Shel Moore has over 20 years of experience working in marketing communications. Her career has spanned across many industries and audiences - providing a comprehensive background serving tech, industrial manufacturing, consumer, business-to-business, and even government markets. Shel is passionate about the benefits of marketing and wants to help business owners and individuals gain an edge in their competitive marketplace through social media education and providing exceptional professional services.

Expert Tips for Selecting Your SEO Keywords

Expert Tips for Selecting Your SEO Keywords

Posted by in Digital Marketing, Industrial Marketing, SEO: Search Engine Optimization

At Moore Than SEO, the driving force behind our recommended strategies is always based on the direction the data and analytics provide. I often begin every SEO project by starting at its most basic building blocks: the targeted keyword phrases. This is because the research I do to examine top ranking competitor websites is extensive and I often brainstorm nearly 200 keyword phrase possibilities before I’m done with the first wave. Then I scrutinize and evaluate based on the search volume detected and overall competitive saturation. So, how can you improve your SEO keyword game? Read on for our expert tips for creating a powerful target SEO keyword list!

Tip One: Start by evaluating the top-ranking competition.

Spend time reviewing the top-ranking competitor websites. See how they organize their information, how much content they provide overall, how fresh their content is, and if they are incorporating more advanced integrations like social media streams, CRM integrations, etc. Take notes as you do this and provide your evaluations on content, design, mobile friendliness, and overall social media presence (click through any social follow links and make note of their existing social media following – and which platforms they’re active on). Next, go back to the competitor website’s home page & right-click then choose “View Page Source.” This will open a new tab displaying the actual code behind the scenes.

Read the areas showing <title> and <meta name=”description” content to see how much the competitor has optimized. Add any notable keyword phrases to your brainstorm list. For example, in the screenshot above, I would likely add “Atlanta Fundraiser Planners” “Atlanta Fundraiser Venue” “elegant fundraising event” “fundraising event planning” and “fundraising gala” to my list. Go through this process for at least the top three ranking competitors to your business.

Tip Two: Actively Use Google Search & “Related Suggestions” To Dig Even Deeper

Try searching for some of the keyword phrases you’ve brainstormed. You’ll see that some result in autosuggestions by Google as well as a “Searches related to X” listing at the bottom of the page.

In our example, I entered “fundraiser planners” into Google to see what other suggestions might appear. At the bottom of the first page of search results, I’m able to located some great ideas to add to my brainstorming list. For example, here, we might consider adding, “fundraising event planning template” “non profit event planning companies” “fundraising event planner” “how to organize a fundraising event” and other great longtail keyword phrases. Keep mining to find more great ideas.

Tip Three: Verify Your Choices with Google Data

Today, there are many resources to understand the actual local or global search volume of a targeted keyword phrase. Before you decide on which keywords to include and prioritize on your list, be sure you check the Google AdWords data to ensure it supports your hunches. Also, check the relevancy of any phrases to understand if they show results that make sense for your line of business. You’ll want to choose the most relevant keyword phrases with the highest search volume and lowest competitive saturation. Build your list and reevaluate it every other month.

Looking for more in-depth help for increasing your brand’s digital awareness? Moore Than SEO is a Top DesignRush Search Engine Optimization Company. Reach out to us for a free assessment and learn more about how we can help elevate your digital marketing efforts. Call us at (559) 978-4096.

Moore Than SEO De-Mystifies Social Media Marketing at “Bites & Boos”

Posted by in Digital Marketing, Event Marketing, Social Media

By Anne Roos, Content Development

We’re conjuring up an event that promises to be wickedly fun!

You’ll have a chance to savor boo-tiful catered goodies from The Painted Table while showing off your spirit for networking.

The Halloween-themed puns should be a dead giveaway—It’s time for this year’s October Clovis Chamber of Commerce Mixer! Moore Than SEO is teaming up with one of our social media marketing clients, The Painted Table, to cast a memorable spell on the evening.

Join us for “Bites & Boos” on Wednesday, October 17th, from 5-7 pm, at The Painted Table’s Tower District venue, 1211 N. Wishon Ave., in Fresno.

Come as you are, and you’ll really scare off your colleagues. This is the evening to disguise your 9 to 5 self, get a hair-raising makeover, and dress as the Halloween spirit moves you. We’re having a costume contest with prizes!

Expect The Painted Table’s private venue to be transformed to welcome the undead (that’s you!). Their themed appetizers paired with beer, sangria, and other refreshments will satisfy even the most devilish appetites. Of course, our SEO team will be on hand to de-mystify social media marketing for you.

We’re here to reveal the tricks and treats of social media management—Our fascinating writing attracts customers to your company and your website without a lot of bubble-bubble-toil-and-trouble. Here at Moore Than SEO, we follow the up-to-date guidelines for search engine optimization so that we don’t spook customers who are looking to buy from you. We deliver social media management done right.

Get on your broomstick, rev up your bat-mobile, or slither on over to the “Bites & Boos” Chamber Mixer on October 17th. We look forward to seeing you materialize there!

If you can’t wait for the October mixer to dig up more info about our social media services, drag your bones over to the phone and give us a call at 559-978-4096.

Back to the crypt for this writer—She’d rather eat brains than create another Halloween pun!

 

How to Keep Your Brand Alive in Social Media News Feeds

How to Keep Your Brand Alive in Social Media News Feeds

Posted by in Digital Marketing, Social Media

By Anne RoosShows a man browsing through Facebook on smart phone with headline "How To Keep Your Brand Alive In Social Media News Feeds."

In light of recent data breaches with Equifax, the My Fitness Pal App, and most notably, Facebook, users are questioning their privacy and online security ever more closely. Are they choosing to accept the new terms of service or ditch social media? And are they electing to unsubscribe from websites and apps that collect their personal information?

The Internet forced consumers and advertisers, alike, into dependency on technology.

Your customer’s data exposure—their browsing history, preferences, likes, and actions—helps you to deliver information about products and services that they need and want. But how much data exposure is too much, in the eyes of your customers?

No one has the answers, as the hearings between the U.S. Senate and Facebook CEO Mark Zuckerberg so painfully revealed. Every individual is left to determine whether to stay the course, unplug completely, or navigate a middle ground of selecting only those social media they trust.

How does this shifting social media landscape affect your ability to reach out to new customers and sustain online connections with loyal customers?

Facebook acknowledged in its most recent terms of service update that it shares user data with other platforms it owns, including Messenger, Instagram, WhatsApp, and Occulus. Facebook also describes what it does with people’s data, including information on features like Marketplace, 360 and Live video. They also explain which personal info they choose to retain and why. The newest incarnation of the Facebook user agreement states how they address harmful behavior, such as suspicious activity and harassment.

These Facebook updates reinforce their commitment to Friends and Family prioritizing News Feeds based on whether the content is shared on Messenger, whether the content is commented on or Liked, whether content receives more than one reply, and whether interactions are “active” and “meaningful”.

Simply put, your posts must now jump more hurdles to be seen in your customer’s News Feed. Facebook is moving away from allowing advertisers to succeed by using their platform as a free broadcast channel. Facebook is moving towards a model where advertisers must supplement their organic reach through paid advertising.

To keep your brand front-and-center with your clients:

 

  1. Put time and effort into focusing on digital assets that you own.No one knows the future of Facebook, or any social media platform, for that matter. Drive your social media fans to locations on the web where you control the message. Focus on updating your blog posts and website with meaningful content, including videos, e-books, case studies, and white papers. Sharing this information continues to be considered “meaningful” by social media, and regular updates to your blog and website increase your brand’s ranking in search engine results.

 

  1. Entice fans to visit your website and blog by sharing engaging videos, broadcasting on Facebook Live, and carefully curating your posts.Encourage fans to interact by asking them to “like and share” at the end of posts. Educate fans to update their notification settings on your business page so they will continue to see your posts in their pages feed.

 

  1. Consider paid advertising once you establish a tribe of loyal fans.By doing so, you can target specific posts to reach specific buyer personas. Facebook’s advertising tools and features—Conversion Tracking, Custom Audience, Lookalike Audiences, Audience Insights, and more—exist to increase your Facebook Page reach.

 

Facebook removed “Purchasing Behaviors” from advertising filter selections since the Senate hearing, and more changes abound. Their algorithm, along with the algorithm of all major social media platforms, is in constant flux. How can you keep up with these changes to enable your messages to continue to reach your target customers?

Here at Moore Than SEO, we recognize that you have better things to do than to wade through terms of service agreements to make sense of their latest nuances. Our team of social media management experts keeps abreast of the newest changes so that you don’t have to. We’ll custom-craft a strategy to connect with your customers where they hang out, curating content to encourage interactions and keep your brand alive in their news feeds.

In this changing landscape of privacy agreements, it’s time to hire an external marketing team to keep up with it all. Contact us at 559-978-4096 to continue your social media fan reach uninterrupted.

How To Research SEO Keywords Like A Pro

How To Research SEO Keywords Like A Pro

Posted by in Content Marketing, Digital Marketing, SEO: Search Engine Optimization

Are you interested in making improvements to your website that will result in positive Google ranking potential? The foundation of any good SEO (search engine optimization) program is built upon the best keyword phrases for your business. If you’re not sure where to start, then our free guide will get you on the right path.

Inside you’ll learn how our experts rely on a variety of free, online resources to brainstorm the best list of SEO keywords with true traffic potential. You’ll learn how to frame keyword phrases to be more compelling by examining your target markets and buyer personas and how to critically evaluate your initial brainstorms to boil it all down to a power list you can use in everyday marketing.

Whether you’re working to develop increased exposure locally or globally this basic skill will greatly improve your command of search engine marketing. It only takes some time, careful research, and the determination to implement what you learn in the process. Read, “How To Research SEO Keyword Phrases Like A Pro,” for six comprehensive pages of educational information that’s chocked full of our team’s best keyword brainstorming tips. We’ve also included a helpful SEO Keyword Research Brainstormer worksheet.

Shows cover of guidebook on How To Research SEO Keywords Like A Pro

Did you find our guide helpful? Tell us about it on Facebook. We love getting social & answering your marketing questions! Searching for more great educational content? Check out our additional resources for search engine marketing below:

Industrial Manufacturers: Don’t Be In the Dark About Organic SEO

Read about how search engine optimization tactics can help industrial companies gain an edge on lagging competitors while building a sustainable audience that generates increased website traffic.

Enhance Your SEO and Digital Identity with a Mobile-Friendly Website

Learn how it’s important to have a business website that’s truly mobile-friendly according to today’s modern Google best practices. You’ll find out how to test your site’s mobile quality and more.

Anatomy of An Optimized Web Page – Infographic

Are you a visual learner? If you are, then you will LOVE our Anatomy of An Optimized Web Page Infographic on this post. Scroll down to start viewing it.

Top SEO Tips for Website Promotion

Learn Moore Than SEO’s top tips that you can implement right away to improve your website’s promotion & quality.

Remove the Cobwebs from Your Website

Use the best SEO and social media marketing practices and tidy up your website’s performance.

Why Are Google Analytics So Important for Web Development?

Learn more about the benefits of Google Analytics and how installing this free tool can greatly improve your digital marketing insights.

 

Do you find yourself wanting to improve your website & digital marketing strategy but struggle to find the time?

Give our experts a call to discuss how we can help increase visibility for your business at (559) 978-4096.

shows a checkered flag background with headline: How to launch a successful blog that your readers will love

How to Launch a Successful Blog That Your Readers Will Love

Posted by in Blog Planning, Content Marketing, Digital Marketing

The number of subscribers and amount of inbound traffic makeup the metrics to watch for a healthy blog.

How can you create so much interest that new readers are clamoring to subscribe? And how do you intend to get a return in your investment (ROI)?

Your blog is not where you tell your life’s story unless you are a celebrity. Nor is a blog the place to clobber your readers with a hard sell product pitch. Successful blogs grow fast because the authors listen to what their subscribers want to read. If you are only publishing what you want to say, you’ll have a very lonely, unsuccessful blog.

When you build a website, you start out by surfing the internet to check out what your competition is doing. Do the same in preparation for launching your blog. Who else is writing on your topic? Why are their blogs successful? Read the comments below the articles. If those authors have YouTube videos, read those comments, too. What are their readers asking about?

If the same questions are coming up over an over again, that could be your niche. You can be an expert in that arena, covering material that your blogging competition is ignoring. Include a mention of products and services that solve the problems related to your particular niche.

The next step to blog planning is to start writing before your blog goes live.

Here is where content marketing sets the groundwork. Consider:

  • Who do you want to reach?

Create personas of your ideal subscribers. Demographics are important, but also consider what kinds of problems your subscribers will be looking for you to solve in your blog.

  • What will be your voice?

Use language that is familiar with your target audience. Speak as you would to your customers, using the terminology that they use. Long posts are fine, but keep the sentences short and succinct, as if you were having a verbal conversation with your reader.

  • How will you make a return on your investment (ROI) from your blog?

Blogging is a time hog. It takes time to create content that is meaningful and relevant to your subscribers. And new content needs to be posted consistently to keep your readers enticed. What’s the point if you can’t see a return on your time investment?

When executed correctly, your blog will show up in the Google search rankings, driving new readers to your posts. As with your website, SEO needs to be part of the equation. Use the same family of keyword phrases as for your website, and as your blog matures, add new phrases or keywords that bring readers to specific posts.

Never ever duplicate information found elsewhere on the Internet. Duplication can spell the death of your blog in the Google rankings. When quoting, always cite sources, and if you are quoting large sections of content, be sure to get permission. Additional information about the pitfalls of duplicate content can be found here.

Before your blog goes live, flex your writing muscles.

Jump in and brainstorm headlines. Select your favorites, and compose your first five blog articles. Make sure to include a few valuable links to particular web pages or products and services.

Find a “blog buddy” who can proof, edit, and offer useful feedback. Get more feedback from your business colleagues your current customers to confirm that you are on the right track.

If writing content isn’t your thing, feel free to invite guest bloggers to submit posts. However, it’s your blog, and you must make it clear that you have the right to edit or not use any material they submit. Guest bloggers often have their own agendas, submitting material that doesn’t solve your customer’s problems. Their grammar and punctuation can also be substandard. It’s counter-productive to spend hours editing and rewriting guest posts.

When content marketing and technical copywriting aren’t in your wheelhouse, turn to trusted, experienced professionals to craft your online content. Here at Moore Than SEO, we’ll assist you with your blog planning and execution. Beginning with creating personas and investigating your keywords, we’ll create unique articles that bring measured results—More subscribers, more website visitors, and more sales.

Get your blog off the ground—Contact us today at 559-978-4096.

Shows business woman working on blogging on her laptop

Shows a cartoon owl thinking about Google search with headline Industrial Manufacturers: Don't be in the dark about organic seo

Industrial Manufacturers: Don’t be in the Dark about Organic SEO

Posted by in Content Marketing, Digital Marketing, Industrial Marketing, SEO: Search Engine Optimization

By Anne Roos, Content Development

Organic SEO, also known as natural SEO, is Google’s approved way to go about promoting your website.

It’s the tried and true way to allow customers to find you on the Internet. The emphasis is on spreading the word about your website by telling it like it is—posting content that interests your clients on your website and blog, and in social networks. Natural SEO creates a meaningful user experience, offering your website visitors exactly what they are looking for.

The trick is to talk about your industry, company, and products by sharing info that is interesting and relevant. The treat is that it costs less than traditional marketing: Less than trade show exhibits and less than direct marketing. Additionally, you can quickly track behaviors and responses, allowing you to tweak your marketing strategy for better success.

Make your story fascinating, and don’t be scared off by the conversational aspects of posting information.

Consistent content that strikes at the heart of your customer’s needs helps you connect in ways that you never could with traditional forms of marketing. Feed the monstrous hunger that your industry connections want to know: Share videos of your newest technology in action, post user-friendly instructions on your blog about how to use your new products, and share behind-the-scenes information about star employees on Facebook and LinkedIn. The result: More website traffic that leads to new clients and increased sales.

But beware of the dark side of SEO, also known as “black hat SEO.”

Some SEO companies will have you believe that they own exclusive, top-secret formulas for getting your website listed as #1 in the Google Search Engine rankings for your industry. Let them wrap their tendrils around you, and you may see a temporary bump in your rank, but you can’t hide from Google. Google’s search engine spiders peruse the web, and when they come across your site, they will punish you by dropping your website ranking or make it appear invisible to anyone searching for you on the Internet.

Evil, black hat SEO techniques include:

  • Keyword stuffing

Inserting your top keywords throughout your website, blog articles, and social media renders your information difficult to read and irrelevant to your target customers.

  • Unrelated keywords

Throwing in keywords (such as names of celebrities who have never used your products) that have nothing to do with your business, just to attract readers. This strategy certainly will not attract clients interested in your products and services.

  • Content automation

Text in a product review or in your blog comment section that is randomly generated by a bot. It tends to make no sense whatsoever—Real human beings can spot fake text a mile away.

  • Doorway pages

Fake landing pages on websites that are stuffed with keywords to make them easy for search engines to find.

  • Invisible links and texts

These ghostly apparitions are seen as a sign of desperation to attract the attention of search engines, but your website visitors don’t see them. To hide them from warm-blooded humans, the text is posted in a white font set on a white background, the font is set to zero, or a hyperlink is found when clicking something nonsensical, such as a hyphen.

  • Outsourced content creation

SEO writing that is farmed out to people who have no command of English and have no understanding of your industry will save you money in the short-run. But it sends customer loyalty to the grave in the long run.

White hat, natural, organic SEO comes to the rescue.

Here at Moore Than SEO, we take pride on the fact that our team specializes in following the Google rules for search engine optimization. We make it a point to get to know your industry, your products, and what makes your company stand out among your competitors. Our experts have the technical backgrounds to explain how your company ticks to potential clients.

Trust Moore Than SEO to never farm out your content outside of our company, relying on good ol’ American SEO. We understand that you have specific technical information that must be explained with an exacting touch. With our ability to interpret the complex, we create valuable industry-specific website content, blog articles, and social media posts that are share-worthy and click-worthy.

We perform the research to hone in on your niche keywords and keyword phrases. We write copy that includes links within your website to bring customers to the specific information they are seeking. On your website, we add internal links that keep visitors digging for more information on your site. And we never ignore META descriptions and write them to attract the attention of people, not just Google spiders.

Avoid the dark side, the methods that wicked black hat SEO companies are serving up. Don’t bite into that poison apple. Instead, arm yourself with the garlic of white hat SEO, the specialty of Moore Than SEO. All Halloween references aside, we’re here to help you attract new customers and increase client loyalty by sharing the unique information about your products, services, and technologies. Contact us at 559-978-4096 to get started.

A Haunted Mixer—The Halloween Happening Presented by the Clovis Chamber of Commerce

A Haunted Mixer—The Halloween Happening Presented by the Clovis Chamber of Commerce

Posted by in Digital Marketing, Event Marketing

We had so much fun last year that we had to do it again.

Moore than SEO is sponsoring the October mixer again for the Clovis Chamber of Commerce. A Haunted Mixer promises to be the best Halloween-themed business networking event in the Fresno area.

Materialize wearing an ingenious costume at Bitwise Industries’ South Stadium, the state-of-the-art downtown Fresno tech campus, from 5 to 7 pm on Wednesday, October 18th. Boogie on down to the Monster Mash and enjoy a playlist of tunes that go bump in the night. We’re adding fabulous prizes for best costume, door prizes, and more to our cauldron of fun. Costumes are encouraged—Come as yourself and you may scare everyone away!

No freaky foods. No tricks. Fresno’s own Tree of Life Café & Bakery is serving only the yummiest treats at A Haunted Mixer. Make an appearance and be pleasantly surprised.

Don’t be spooked by the haunted theme—this Clovis Chamber of Commerce mixer is the best way to meet local colleagues and start lasting professional relationships. Assemble your own powerful business referral network while bringing credibility to your company. And have fun doing it.

Learn more about the Clovis Chamber, geek out at Bitwise Industries, and discover how we can up your game when it comes to brand recognition. Moore Than SEO supports our local business community by putting you on the map using natural search engine optimization strategies. We never stray to the “dark side” with practices that are punishable by Google penalties. Our content writing and SEO experts create relevant information for your websites, blogs, and social media posts—We are impervious to brain-eating zombies. Call us at 559-978-4096 (we promise not to bite).

Come as you are or terrify us with a costume. Rev up your batmobile, take to the sky with your broomstick, emerge from your crypt, and arrive as if by magic. We’ll conjure up a great time for you at A Haunted Mixer. We look forward to seeing you October 18th!

Shows manufacturing machinery

Manufacturers: How to Increase Your Bottom Line Using an Integrated Marketing Approach

Posted by in Digital Marketing, Industrial Marketing, SEO: Search Engine Optimization

You’ve seen it work across non-technical industries—Retailers grab social media by the horns and get the word out about their products and services, connecting with customers and creating a dialog to drive up sales. But when it comes to industrial marketers, they lag behind. Why is it that only 30% of manufacturing marketers say they are effective at content marketing? (Source: ContentMarketingInstitute.com)

Creating engaging material to attract your target audience is one of the biggest challenges to content marketing. Technical writing that takes an integrated marketing approach meets this challenge by engaging both new and existing customers.

Which marketing strategies have the potential to increase your bottom line in the manufacturing industry?

Deliver meaningful documents into the hands of your target audience

Do you possess a wealth of content in a hard copy format and/or have content hidden on non-searchable, private areas of your website? Put these archived materials to work for you to attract interest in your brand and solidify your reputation. Content development professionals transform old documents, papers, and sales resources into online marketing fuel for increased outreach and awareness.

Ensure your website is as technologically sound as your company’s products

Is your website up-to-date? Is it mobile friendly, viewable on all the latest digital devices? Expert content marketers understand that obsolete website technology puts you at a disadvantage against your competition. Work with technical content marketers to leverage modern tech to fully integrate online marketing tactics.

Create a meaningful, cohesive, quality message across all platforms that resonate with your audience

Are you sending out different messages on different platforms? Solidify your brand by understanding the key phrases that potential customers use to find you online. Create your niche with powerful technical writing, and spread that message across your website, social media, blogs, emails, and beyond. Take that message offline, too, building a one-two punch against your competitors.

To bring this integrated online/offline marketing strategy to full realization, put the technical content writing into the hands of experts. Using effective methods of SEO (search engine optimization), graphic design creation, and social media know-how, you’ll see an uptick in your sales bottom line.

Here at Moore Than SEO, our senior staff has decades of experience understanding and conveying technical concepts. We are attuned to writing for the manufacturing sector to build that competitive edge. Give us a call at 559-978-4096 or drop us a line for your complimentary, no-obligation evaluation of your current marketing presence.

How to Make Video the Hottest Tool in your Marketing Mix

How to Make Video the Hottest Tool in your Marketing Mix

Posted by in Content Marketing, Digital Marketing, Social Media

By Anne Roos, Content Development

There’s no question about it—The business world has gone gaga over reaching consumers through video marketing. It’s easy to see why:

 

U.S. Internet video will account for over 80% of all U.S. Internet traffic within the next two years.

Native videos—videos created or uploaded on social networks to appear in feeds—are seeing even faster growth. (Source: Recode.net)

Native videos, available on Facebook, Twitter, Snapchat, and now Pinterest, make it easier for business to target specific customers on different platforms.

For instance, the majority of videos used on Facebook are native videos, and 90% of profiles and business pages utilize Facebook native videos (Source: Quintly.com)

What was only found on YouTube is now available across most social media platforms.

Video generates more shares than any other type of post on Facebook, tweets containing videos generate 9 times more engagement than text-only tweets, and video ads on Snapchat outperform video ads on all other social media platforms. Video content is also on the rise on Instagram, and Pinterest is jumping on the bandwagon to offer in-stream auto-play video ads. (Source: SocialMediaToday.com)

Consumers click the video “Play” button far more than they click on image ads.

Furthermore, they tend to watch more than 2/3rds of the video, on average. (Source: Dynamic Logic Data)

Over 70% of businesses confirm that videos produce more conversions than any other content marketing format.

Most experienced improved ROI on their video marketing expenditures. (Source: Demand Metric)

The average Internet user spends 88% more time on websites with video than without.

Some 64% of customers are more likely to buy a product after watching a video about it. (Source: codefuel.com).

Besides boosting sales and conversions, videos are great for improved SEO.

Here’s another fabulous statistic: Your company is 53 times more likely to show up at the top of Google search engine results when you have a video embedded on your website (Source: Forrester).

Despite all of these statistics, only 24% of brands currently use online videos to market to customers—A surprising fact given that 65% of Internet users are visual learners. (Source: Forbes)

Videos grab the attention of even the laziest buyers, and they encourage social media sharing. So besides making profits, your videos enhance your brand’s online recognition and reputation. You can easily measure the success of each video, or test run multiple videos on different platforms, to determine which message is most attractive to customers.

This is the obvious opportunity to target your ads to specific demographics, personalizing them for maximum engagement. Entice viewers with interactive content—videos are not just for watching, they are for participating.

Shows photo of lady creating video marketing content by talking in front of professional video camera

How can you ensure that your videos will strike a bond with potential and loyal customers?

Ensure that they touch viewers on an emotional level to set your company apart from your competitors. Here’s how:

  • Show a preview of products and services yet to be released—Reveal them slowly, letting viewers in on the big secret over a series of videos. Invite viewers to subscribe to learn more about what’s next on the horizon for your company.
  • Let viewers in on the behind-the-scenes action at your company—Show how products are made, introduce viewers to your staff, and take customers on a tour of your facility. Open the doors to your company on a virtual level.
  • Demonstrate how products work, right from the box—How-to tutorials display the easy of using your products, helping those who’ve recently purchased and those who are thinking of making a purchase. You’ll be viewed as an expert, in comparison to your competitors.
  • Capture clients singing your praises—Filming reviews and testimonials from satisfied customers is a powerful way to attract buyers away from your competition. According to Inc.com, testimonials are more meaningful when viewers can see people delivering them, rather than just reading text reviews.
  • Respond to customer questions—Record your detailed answers to questions received via social media. What better way to demonstrate your commitment to prompt customer service?
  • Reveal industry news and upcoming trends—Educate your viewers on what’s hot and what’s not. Show them how your company is riding the wave of the newest developments. Customers will choose to buy from you because your company considers the newest innovations in your products and services.
  • Amaze your viewers—Have fun, and your viewers will enjoy your videos. Keep this in mind, and you’ll increase the likelihood that your videos will be shared across the social networks. Show something surprising that only your company does. Take your viewers on a trip to your next expo, giving them a peek at what happens in your exhibit booth. Film an employee on a delivery run adventure. Give your video a cliffhanger ending, leaving viewers to wonder, “What’s next?” Demo novel uses for your products that most buyers might not consider.

For your videos to be effective, your video content strategy cannot be separate from you marketing goals. And the video must be professional, or else your company may be viewed as “amateurish.”

This is where Moore Than SEO comes in. Our video marketing service includes a full analysis of your online presence, including a snapshot of how your company fares against your competitors. We’ll assist in developing your video content with a preferred partner for video production with a consistent marketing focus. Finally, we’ll utilize the videos to your advantage, posting them on the social media platforms where your target customers hang out. We aren’t done once the videos are posted—We analyze the performance of your videos, tweaking your customized video marketing strategy to improve results.

Take advantage of this hot social video trend. It only takes one call to our experts at 559-978-4096 to get started. We look forward to helping your company stand out online with video branding.

Enhance Your SEO and Digital Identity with a Mobile-Friendly Website

Enhance Your SEO and Digital Identity with a Mobile-Friendly Website

Posted by in Digital Marketing, SEO: Search Engine Optimization, Website Development

By Anne Roos, Content Development

Make the most of your digital identity for improved SEO appeal and connection with target audiences!

Shows a lady viewing her smart phone and talks about enhancing digital identity with SEO.The Scenario:

You’ve spent countless of dollars and hours getting your gorgeous website up-and-running just the way you like it. It looks great on your office desktop and your business laptop. Then, something fishy happens: You’re on the road and you receive an email, “I can’t see anything on your website beyond your homepage.” Or, “I click to subscribe to your newsletter, and nothing happens.” Or, even worse, you check your web stats and discover that you have few online sales because customers are abandoning their shopping carts.

Hmmm. Your website looks fine on Google Chrome, Firefox, Safari, and other browsers.  But when you pick up your smartphone or tablet, your website doesn’t appear, it looks terrible, or it doesn’t work.

The Hard Facts:

  • Google’s research found that 61% of mobile device users are unlikely to return to a mobile site that they have trouble accessing, and 40% will go to a competitor’s site instead.
  • Conversation rates for smartphones are up by 64% compared to conversion rates for desktops. (“Conversions” are when website visitors complete an action, such as subscribing to a newsletter.) (Source: CMS Report)
  • 57% of mobile users respond that they do not recommend businesses with poorly designed mobile websites. (Source: CMS Report)

In the end, when you aren’t visible, barely visible, or give a poor impression of your business on digital devices, you’re missing out on business. New customers can’t find you, and your existing customers quietly jump ship and go to your competition.

These hard facts are reflected in Google’s mobile algorithms. Mobile friendliness figures significantly in Google determines website rankings. Therefore, even if a customer is surfing on a desktop or laptop, your site may not be visible in search engine results if it isn’t mobile friendly.

The Solution:

Enhance your SEO (search engine optimization) and your digital identity (online brand awareness) by going mobile. This does not mean that you need to trash your current website and start all over again!

Research your website’s mobile friendliness.

Check how each page is viewed on a mobile device, looking at it on both tablets and smartphones. Verify that META information is entered on each page to enable the Google bots to find your site. View each individual page of your site, confirming that navigation is working. Click on all actionable buttons to confirm they are in working order.

Use the fast and easy Google Mobile-Friendly Test Page for a free analysis. Just plug in a URL and go. Better yet, receive a free website health assessment to delve into mobile-ready issues and other website hiccups that may be stunting your online competitive edge.

Hold off on making tweaks to your website until you have the whole story about your website’s performance.

Think about how your customers use mobile.

How does it fit into their lives? Which devices are they using? Think of how your website information can be adapted to the small screen. Take advantage of geolocation technologies, such as GPS-enabled apps, to increase engagement with local customers and discover where your customers roam. Mobile-ready websites are about design as much as they are about creating content that is viewable and actionable across all devices.

Reconsider your website content.

On small, mobile screens, your website copy needs to be clear and actionable. Simplify navigation. Avoid Flash and JavaScript to ensure graphics appear as clear on smartphones as they do on desktops. Ensure font size and style are easily readable on both the big and small screens. Post contact info prominently on every page—Make it easy for mobile customers to get in touch with you. When

On small, mobile screens, your website copy needs to be clear and actionable. Simplify navigation. Avoid Flash and JavaScript to ensure graphics appear as clear on smartphones as they do on desktops. Ensure font size and style are easily readable on both the big and small screens. Post contact info prominently on every page—Make it easy for mobile customers to get in touch with you. When design isn’t in your wheelhouse, rely on a professional to get it right the first time.

Satisfy the Google mobile requirements first, and continue to reshape content.

Get a WordPress or an HTML-5 mobile plugin if you aren’t ready to update your existing website.

Many website themes are viewable on all devices. This doesn’t necessarily mean that they look good, though. Before your new or refurbished website goes live, view it on as many devices as possible, and then make final adjustments. Once your site is launched, review your online listings.

Update your SEO strategy

Websites are not “set it and forget it”. They are dynamic because customers’ tastes change and your competition changes. Create a game plan for the use of social media marketing with the hottest keyword phrases that turn on your customers. Regular monitoring of your website’s performance puts you apart from your competitors, and together with social media marketing, develops your digital identity niche. Best of all, it increases your profits, because your audience can find your business wherever they roam.

Here at Moore than SEO, we specialize in website and content development that satisfies Google’s best practices and increases brand identification and reputation.  Not mobile-friendly? Get started by contacting us at 559-978-4096 for your complimentary website health assessment.