We’re excited to share that our co-founder and CMO, Shel Moore, will be speaking at today’s Clovis Chamber of Commerce MAP Leads Club. Search marketing is a broad subject, and for today’s topic, Shel really wants to hone in on the most actionable tips. So, we’ll stick to some basics in this post and also provide some deeper links to more detailed educational resources. The topic of today’s discussion is, “10 Minute Local SEO Tips.” We hope you’ll find value in the additional resources listed below. We thought a quick blog post summary would be the perfect way to share this talk’s highlights with the Chamber Leads Club.
Top Takeaways from This Afternoon’s Talk:
Always start by installing Google Analytics on your website. Without Analytics you are operating blindly and without any data to guide you. There is a detailed walkthrough that includes a video tutorial on Google’s website here. (Now, we fully understand that this one can’t really be completed in 10 minutes, however it’s well worth the time invested.)
Take the time to setup your business on Google My Business! Without this step, your business will not show up on Google Maps in search results. It’s easy – get started at Google.com/business right now. Complete your profile – include your hours, location, phone number, email, website, photos, about us text and more!
Go through the process to verify your listing with Google. You can choose between two methods of verification – phone call & by mail. If you’re hoping to complete this step in 10 minutes or less, we recommend the phone, but you’ll need to complete this during Google’s open hours. If you choose verification by mail, you will receive a postcard in the mail at your listing location that contains a code you enter into your account to prove verification. This step must be completed before your Google listing & map are fully completed. Click here & scroll down to access the portion of Google’s page that steps you through the verification process
Is your website truly mobile friendly? If you’re not sure you can check through Google’s Mobile-Friendly test. Mobile-Friendliness is about so much more than simply viewing a website on your phone. Today, Google evaluates a website’s attributes and how they relate to overall readability and navigation ease-of-use. (How big is the text, how long do pages take to load, where are navigation prompts located, etc.) If your website doesn’t pass Google’s test then you need to do some serious thinking about how to update your website – it’s critical for improved search ranking. Are you considering a website refresh? If you are, read our white paper for extra help in navigating this process.
Looking to Dive Deeper? Here Are Some More Great SEO Tips and Explanations:
What makes a website page SEO-perfect?
(Infographic for visual-learners.)
There are a large number of factors to be certain, however, we’ve made the breakdown easy as pie in our “Anatomy of an Optimized Web Page” infographic. Follow along & start improving your website right away!