October 2016 - Moore Than SEO

By Anne Roos, Director of Content Development

Google is all over the Internet—Their robots scan websites like modern-day body snatchers. Google’s search engine can send your website ranking to the grave with penalties, or it can have the power to resurrect your website from an untimely death.

Yes, we’re talking in Halloween terms, as Google updates can be scary. Google just announced their newest character in their core algorithm this fall season.

You may have heard of Penguin, which was first launched in 2012, and the newest update is now in real-time. What does this mean for you? If you haven’t resorted to SEO tricks, you’re safe from Google’s wrath. But if you don’t understand search engine optimization, you may be in for a frightful surprise in the way of Google penalties.

This real-time Penguin update means that your search engine rankings can change whenever Google updates info about your site, making any updates quickly noticeable. The trick: Google is now more focused on toxic links on your site. The treat: You can recover from Google penalties faster.

The hair-raising thing about real-time Penguin is that you won’t necessarily receive word that your site is penalized—You’ll only know by a sharp decline in website traffic and a downturn in rankings for your keywords.

If all this talk of Google’s Penguin Algorithm makes you go brain-dead, we’re here to save you from the Google zombies.

You can use the newest Penguin update to your favor:

• Follow organic SEO practices—Quality content that is relevant to your target audience is key in both your website design and your social media marketing strategy. Outgoing links to other pages must add value to your core audience. Incoming links from social networking profiles connect customers to pages embedded within your website, not just your home page. And always avoid duplicating content from other pages within your site or form other sources on the Internet. Visit our primer for avoiding Google penalties for more specifics.

• Incorporate smart website design practices—Consider revamping your page layout to optimize the placement of text, meta titles and descriptions, select great keywords, and develop a graphic and content niche to stand out from your competition. Redesigning your current site? Discover how tweaking your graphic design and text can make a difference. Launching a new website? Read our white paper to get it right the first time.

• Perform regular audits of your entire website—Monitor your ranking positions in the Search Engine Results Pages (SERPs), and track keyword performance for all of your pages, not just your homepage. Audit the backlinks on all of your web pages, too. Learn the importance of Google Analytics to developing a Penguin-proof website.

If casting the cobwebs from your website still puts the fear into your soul, we have the magic potion. Here at Moore than SEO, we offer a complimentary, no-strings-attached website assessment, based on comparison with your online competition. We’ll flag any Google infringements, and we’ll recommend a customized strategy to meet your particular objectives. Contact us today at 559-978-4096 to rid your site of the warts that cause Google’s penguins to put an evil spell on your website.

Event marketing is fun, not scary.

That’s what we’re out to prove this month with a Halloween-themed mixer with the Clovis Chamber of Commerce. It’s part of our integrated marketing mix that combines online social media marketing and offline networking. Get into the spirit of building business connections and referrals, and win fantastic door prizes, too!

The festivities unfold at Bitwise Industries South Stadium on Wednesday, October 19th, from 5-7 pm, with appetizers, refreshments, and popcorn ahead of movie night! Sample brews from Tioga-Sequoia Brewing Company. Enjoy some delicious specialty sandwiches from the newest Deli Delicious location in downtown Fresno. And make sure to wear your spookiest costumes to strike your most frightening pose in the photo booth provided by Foto Fabulous Photo Booth Rentals.

We’d also like to give a very special, “Thank you,” to the many local companies that helped us put this mixer together, including:

Help us celebrate our official Ribbon Cutting at 6:15. Then stick around—Don’t return to the dark just yet. Settle in to a screening of the classic Alfred Hitchcock movie, “The Birds,” in the new John W. Dodson Theatre. (Please note: Due to the special screening of, “The Birds,” our event will provide extended hours to ensure those who participate may finish the film.)

Photo of John W. Dodson theatre inside Bitwise South Stadium.

Enjoy a luxurious & festive theater experience inside the John W. Dodson Theatre inside Bitwise South Stadium.

Bitwise South Stadium is located at 700 Van Ness Avenue in Fresno. Bitwise is our home office for all our SEO activities and more. We encourage you to attend our Mixer & a Movie, and strike up a conversation with our team while promoting your business and engaging with local professionals. Not only will this be an evening of fun—It’s also an evening to make new business connections.

As with all proven social media strategies, you can’t attract customers when you are invisible as a ghost. Make an appearance and attend our October 19th Mixer & a Movie. We look forward to seeing you, in the flesh!

Searching for more information about our social media management strategies? Find out how to reach your customers wherever they roam—We even provide our own short movie (not scary) to introduce you to what going social is all about. Meet our team of social marketing experts ahead of the mixer. Then give us a call at (559) 765-6651—We take the fear out of attracting new clients to your brand.