Social media thought bubble

Have You Made Your Social Media New Year’s Resolution Yet?

Posted by in Digital Marketing, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Here’s how you get more social in 2015!

It’s that time of year again and everyone’s excited about a fresh start with endless possibilities. As experienced digital marketers, we feel it’s our duty to remind business owners of the importance of branching out socially in the new year. Make certain your business commits to social media promotion this year and beyond – you won’t believe what you’ve been missing.

If you live in the Clovis or Fresno, California region, you’ll likely be astonished to know that over 400,000 locals engage socially every day on Facebook and LinkedIn! Instagram is fast-becoming a popular platform to share and communicate both personal and business matters. If you’re curious, just do a quick search of the hashtags #clovisca #fresnoca #cloviscalifornia #fresnocalifornia to see a variety of local updates. If you’re somewhere else in the United States, then you should know that social media participation is growing exponentially all around America and beyond. Don’t miss out on this unique opportunity to increase your branding reach.

One of the biggest questions we encounter from others is how to create content that is engaging and meaningful for prospects and customers. We thought a list might be helpful in getting you started on the right foot this year. Let’s make this the year we spread more awareness, gain increased engagement, and ultimately grow our business profit for sustainable success!

Here are some great idea starters for your social media planning:

  • Create content that addresses a subject-area that provides solutions for common customer pains.
  • Share behind-the-scenes photos, stories, and information from your internal team.
  • Create helpful infographics and visual content that simplify complex processes or provide brief explanations of benefits.
  • Create a monthly editorial calendar to plan your social media postings each month. Make note of upcoming holidays, events, and other dates that require special attention and promotion.
  • Share links to helpful resources, articles, and more.
  • Post interesting information on products and services – especially highlighting those with unique applications or uses.
  • Post a trip down memory lane – participate in “Throwback Thursdays” by sharing throwback photos of your internal team, business milestones, and more.
  • Recommend your followers check out another expert on social media.
  • Share humor – it’s always appreciated.
  • Connect socially with co-marketing partners by commenting, liking, and sharing relevant information.
  • Profile an employee or team member – everyone enjoys learning more about the individual personalities behind a brand. This adds more authenticity to your posts.
  • If you’re a retail business, hold a flash sale – share exclusive coupons and offers via social media.
  • Do you have a service-based business? Why not offer and promote a free download for a white paper, e-book, worksheet, or other useful resource?
  • Respond to a popular FAQ (Frequently Asked Question).
  • Ask your fans for help and ideas. They will appreciate the involvement and that you respect their input.

Best wishes from all of us for a wonderful & prosperous New Year!

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Shel Moore has over 20 years of experience working in marketing communications. Her career has spanned across many industries and audiences - providing a comprehensive background serving tech, industrial manufacturing, consumer, business-to-business, and even government markets. Shel is passionate about the benefits of marketing and wants to help business owners and individuals gain an edge in their competitive marketplace through social media education and providing exceptional professional services.