mm
Post author

Shel Moore has over 20 years of experience working in marketing communications. Her career has spanned across many industries and audiences - providing a comprehensive background serving tech, industrial manufacturing, consumer, business-to-business, and even government markets. Shel is passionate about the benefits of marketing and wants to help business owners and individuals gain an edge in their competitive marketplace through social media education and providing exceptional professional services.

Social media thought bubble

Have You Made Your Social Media New Year’s Resolution Yet?

Posted by in Digital Marketing, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Here’s how you get more social in 2015!

It’s that time of year again and everyone’s excited about a fresh start with endless possibilities. As experienced digital marketers, we feel it’s our duty to remind business owners of the importance of branching out socially in the new year. Make certain your business commits to social media promotion this year and beyond – you won’t believe what you’ve been missing.

If you live in the Clovis or Fresno, California region, you’ll likely be astonished to know that over 400,000 locals engage socially every day on Facebook and LinkedIn! Instagram is fast-becoming a popular platform to share and communicate both personal and business matters. If you’re curious, just do a quick search of the hashtags #clovisca #fresnoca #cloviscalifornia #fresnocalifornia to see a variety of local updates. If you’re somewhere else in the United States, then you should know that social media participation is growing exponentially all around America and beyond. Don’t miss out on this unique opportunity to increase your branding reach.

One of the biggest questions we encounter from others is how to create content that is engaging and meaningful for prospects and customers. We thought a list might be helpful in getting you started on the right foot this year. Let’s make this the year we spread more awareness, gain increased engagement, and ultimately grow our business profit for sustainable success!

Here are some great idea starters for your social media planning:

  • Create content that addresses a subject-area that provides solutions for common customer pains.
  • Share behind-the-scenes photos, stories, and information from your internal team.
  • Create helpful infographics and visual content that simplify complex processes or provide brief explanations of benefits.
  • Create a monthly editorial calendar to plan your social media postings each month. Make note of upcoming holidays, events, and other dates that require special attention and promotion.
  • Share links to helpful resources, articles, and more.
  • Post interesting information on products and services – especially highlighting those with unique applications or uses.
  • Post a trip down memory lane – participate in “Throwback Thursdays” by sharing throwback photos of your internal team, business milestones, and more.
  • Recommend your followers check out another expert on social media.
  • Share humor – it’s always appreciated.
  • Connect socially with co-marketing partners by commenting, liking, and sharing relevant information.
  • Profile an employee or team member – everyone enjoys learning more about the individual personalities behind a brand. This adds more authenticity to your posts.
  • If you’re a retail business, hold a flash sale – share exclusive coupons and offers via social media.
  • Do you have a service-based business? Why not offer and promote a free download for a white paper, e-book, worksheet, or other useful resource?
  • Respond to a popular FAQ (Frequently Asked Question).
  • Ask your fans for help and ideas. They will appreciate the involvement and that you respect their input.

Best wishes from all of us for a wonderful & prosperous New Year!

Social Media Advertising

Posted by in Paid Advertising, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Don’t Be Afraid To Play! Experiment With Social Media Advertising Menus To Learn A Lot!

Ever wondered how many relevant users exist on a particular social media platform? If you’ve been tempted to explore the potential of such online advertising resources, we encourage you to give it a shot. It’s absolutely free to investigate the target audience on Facebook, LinkedIn, and even Twitter. What better way to fully understand a brand’s online potential then to uncover the mystery of target prospects and where they regularly hang out, socially speaking that is.

There is much to learn when going through the motions of setting up an advertising campaign on any social media platform. You can get a feel for the number of relevant users by a geographic location as well as interest. In fact, today, most social media advertising comes with the ability to specify very granular filters that drill-down to the most relevant target audiences with a few simple mouse clicks.

We recommend keeping notes as you go through this process. You’re likely to think of several interests and keywords that you will want to recall in the future. Jot these down on a Word doc or notes file for future reference; besides you may even decide that you’d like to give a real advertising campaign a try. It’s possible to execute test advertising on both Facebook and LinkedIn for as little as $5 to $10 dollars.

Many people have received emails from Facebook, LinkedIn, or Twitter offering free credits for advertising. Take advantage of these offers when they come around. Quite often these email promotions give you $50 of free advertising. Why not take advantage of this free promotion for your business? Additionally, many ISPs also provide a series of special promotions for new accounts and may include credits for free advertising on Google AdWords, Facebook, and other popular online venues.

As we enter a new year, take this time to get off the fence about experimenting with online advertising. Do the free research to gain insight for connecting with your best prospects, understanding where they hang out online, what interests they have in common, and any other useful psychographic detail you can glean from social behavior. Use that Facebook or LinkedIn ad credit the next time the opportunity rolls around. What have you been waiting for? There’s really nothing to lose – and truly so much to gain.

industrial conveyors

Industrial Marketing

Posted by in Industrial Marketing, Social Media

By Anne Roos, Director of Content Development

Social networking is not just for those who want to share family photos and review of their latest dining experiences. Industrial manufacturers are using social media marketing to reach new customers and clients. But that’s not all. Tech firms that use social media marketing experience greater customer loyalty while bolstering their own online reputations.

Search engines take notice when people talk about your company on social media. Start with a social media marketing SEO plan of action. Where will you post and how often?

What will you post? Your information must be handled with finesse. If you approach social networking with a sell, sell, sell attitude, you’ll only come off as a used car salesman. Social networking is about connecting.

Develop web pages and blog articles that contain interesting information to share with your social media audience. This increases your website conversion rate, the percentage of people who land on your page who decide to contact you for more information or buy a product on your page. The conversion rate is the proof that you are receiving a return on your time spent on social networking.

Tech firms and industrial manufacturers have a wealth of information to post that will generate interest in your company’s products and services. Here is just a short list:

• Product launches—Reveal the benefits of your innovative technology.

• Partnerships—Announce new collaborations and how this is of benefit to customers and clients.

• Attendance at events and conferences—Notify your audience that they have an opportunity to meet representatives from your company. Share photos and videos of your team in action at industry events. Give a glimpse of what happens behind the scenes to let target audiences see more of your brand’s underlying personality.

• Industry information—Educate your readers about updates in regulations and how your products comply.

• Inform newbies—Offer basic facts for those new to your industry to make you and your company look like experts.

Social media marketing takes time to develop, and it takes time to implement. Rely on copywriters who are expert at producing marketing content and shaping SEO success for technical and industrial firms. Here at Moore Than SEO, we devise and execute your social media marketing plan with your brand awareness goals in mind. Contact us at info@moorethanseo.com or 559-978-4096.