By Anne Roos, Content Development

Organic SEO, also known as natural SEO, is Google’s approved way to go about promoting your website.

It’s the tried and true way to allow customers to find you on the Internet. The emphasis is on spreading the word about your website by telling it like it is—posting content that interests your clients on your website and blog, and in social networks. Natural SEO creates a meaningful user experience, offering your website visitors exactly what they are looking for.

The trick is to talk about your industry, company, and products by sharing info that is interesting and relevant. The treat is that it costs less than traditional marketing: Less than trade show exhibits and less than direct marketing. Additionally, you can quickly track behaviors and responses, allowing you to tweak your marketing strategy for better success.

Make your story fascinating, and don’t be scared off by the conversational aspects of posting information.

Consistent content that strikes at the heart of your customer’s needs helps you connect in ways that you never could with traditional forms of marketing. Feed the monstrous hunger that your industry connections want to know: Share videos of your newest technology in action, post user-friendly instructions on your blog about how to use your new products, and share behind-the-scenes information about star employees on Facebook and LinkedIn. The result: More website traffic that leads to new clients and increased sales.

But beware of the dark side of SEO, also known as “black hat SEO.”

Some SEO companies will have you believe that they own exclusive, top-secret formulas for getting your website listed as #1 in the Google Search Engine rankings for your industry. Let them wrap their tendrils around you, and you may see a temporary bump in your rank, but you can’t hide from Google. Google’s search engine spiders peruse the web, and when they come across your site, they will punish you by dropping your website ranking or make it appear invisible to anyone searching for you on the Internet.

Evil, black hat SEO techniques include:

• Keyword stuffing

Inserting your top keywords throughout your website, blog articles, and social media renders your information difficult to read and irrelevant to your target customers.

• Unrelated keywords
  

Throwing in keywords (such as names of celebrities who have never used your products) that have nothing to do with your business, just to attract readers. This strategy certainly will not attract clients interested in your products and services.

• Content automation

Text in a product review or in your blog comment section that is randomly generated by a bot. It tends to make no sense whatsoever—Real human beings can spot fake text a mile away.

• Doorway pages

Fake landing pages on websites that are stuffed with keywords to make them easy for search engines to find.

• Invisible links and texts

These ghostly apparitions are seen as a sign of desperation to attract the attention of search engines, but your website visitors don’t see them. To hide them from warm-blooded humans, the text is posted in a white font set on a white background, the font is set to zero, or a hyperlink is found when clicking something nonsensical, such as a hyphen.

• Outsourced content creation

SEO writing that is farmed out to people who have no command of English and have no understanding of your industry will save you money in the short-run. But it sends customer loyalty to the grave in the long run.

White hat, natural, organic SEO comes to the rescue.

Here at Moore Than SEO, we take pride on the fact that our team specializes in following the Google rules for search engine optimization. We make it a point to get to know your industry, your products, and what makes your company stand out among your competitors. Our experts have the technical backgrounds to explain how your company ticks to potential clients.

Trust Moore Than SEO to never farm out your content outside of our company, relying on good ol’ American SEO. We understand that you have specific technical information that must be explained with an exacting touch. With our ability to interpret the complex, we create valuable industry-specific website content, blog articles, and social media posts that are share-worthy and click-worthy.

We perform the research to hone in on your niche keywords and keyword phrases. We write copy that includes links within your website to bring customers to the specific information they are seeking. On your website, we add internal links that keep visitors digging for more information on your site. And we never ignore META descriptions and write them to attract the attention of people, not just Google spiders.

Avoid the dark side, the methods that wicked black hat SEO companies are serving up. Don’t bite into that poison apple. Instead, arm yourself with the garlic of white hat SEO, the specialty of Moore Than SEO. All Halloween references aside, we’re here to help you attract new customers and increase client loyalty by sharing the unique information about your products, services, and technologies. Contact us at 559-978-4096 to get started.