Don’t Take a Vacation from Social Media Marketing Over the Holidays
By Anne Roos, Director of Content Development
Many of your potential clients make last-minute purchasing decisions before the end of the year to include their investments in this year’s taxes. This means that the holidays are no time to slack off on your social media marketing efforts.
In fact, potential clients may actually have more time to read your posts as their work winds down for the holidays. Make the most of this time of year to reach customers who need a year-end tax write-off, as well as customers who are considering investment options for their budgets in the New Year. This is also the perfect time of year to express thanks to your current clients for their loyalty. Here’s a brief guide to making the most of your holiday social networking:
- Stay the course—Keep your current social media plans while dressing them up for the holiday season. Add holiday graphics, and include photos demonstrating that your company is still open over the season. Offer clients ideas of how they can use your products and services this time of year.
- Inspire shopping ideas—Make your content visually appealing. This time of year, most people are in shopping mode. Utilize Pinterest, even if your company offers technical services rather than products. Infographics, for instance, are still of interest over the holiday season.
- Personally thank loyal customers—Use social media to send special holiday greetings. Make a video thanking customers and post it on your website, YouTube, and Facebook. Mention the years they have been with you while social networking. Post links to their pages and spread the goodwill. If you send customers to them, they are bound to refer customers to you.
- It’s the time to talk about supporting worthy causes—If your company is a non-profit, or if it regularly puts aside a portion of profits for charity, this is the perfect time of year to mention this in your social marketing. Use social media as a force for good while cementing your company’s online reputation.
- Continue creating interesting, relevant content—Offer suggestions that are of interest to your customers, and add a seasonal holiday slant on them. If you are offering specials, hosting events, exhibiting at upcoming seminars, and have other news, weave this information into your posts. Always use original copy, and you will continue to meet SEO goals.
Keeping your social media marketing fresh and original, geared to reach new clients and customers over the holidays, is a special craft. Turn to our marketing gurus here at Moore Than SEO to create social networking posts that produce results through the New Year. Reach us at 559-978-4096. Seasons Greetings from Chris, Shel, Anne, and our entire staff at Moore Than SEO.