Social Media Advertising

Posted by in Paid Advertising, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Don’t Be Afraid To Play! Experiment With Social Media Advertising Menus To Learn A Lot!

Ever wondered how many relevant users exist on a particular social media platform? If you’ve been tempted to explore the potential of such online advertising resources, we encourage you to give it a shot. It’s absolutely free to investigate the target audience on Facebook, LinkedIn, and even Twitter. What better way to fully understand a brand’s online potential then to uncover the mystery of target prospects and where they regularly hang out, socially speaking that is.

There is much to learn when going through the motions of setting up an advertising campaign on any social media platform. You can get a feel for the number of relevant users by a geographic location as well as interest. In fact, today, most social media advertising comes with the ability to specify very granular filters that drill-down to the most relevant target audiences with a few simple mouse clicks.

We recommend keeping notes as you go through this process. You’re likely to think of several interests and keywords that you will want to recall in the future. Jot these down on a Word doc or notes file for future reference; besides you may even decide that you’d like to give a real advertising campaign a try. It’s possible to execute test advertising on both Facebook and LinkedIn for as little as $5 to $10 dollars.

Many people have received emails from Facebook, LinkedIn, or Twitter offering free credits for advertising. Take advantage of these offers when they come around. Quite often these email promotions give you $50 of free advertising. Why not take advantage of this free promotion for your business? Additionally, many ISPs also provide a series of special promotions for new accounts and may include credits for free advertising on Google AdWords, Facebook, and other popular online venues.

As we enter a new year, take this time to get off the fence about experimenting with online advertising. Do the free research to gain insight for connecting with your best prospects, understanding where they hang out online, what interests they have in common, and any other useful psychographic detail you can glean from social behavior. Use that Facebook or LinkedIn ad credit the next time the opportunity rolls around. What have you been waiting for? There’s really nothing to lose – and truly so much to gain.

industrial conveyors

Industrial Marketing

Posted by in Industrial Marketing, Social Media

By Anne Roos, Director of Content Development

Social networking is not just for those who want to share family photos and review of their latest dining experiences. Industrial manufacturers are using social media marketing to reach new customers and clients. But that’s not all. Tech firms that use social media marketing experience greater customer loyalty while bolstering their own online reputations.

Search engines take notice when people talk about your company on social media. Start with a social media marketing SEO plan of action. Where will you post and how often?

What will you post? Your information must be handled with finesse. If you approach social networking with a sell, sell, sell attitude, you’ll only come off as a used car salesman. Social networking is about connecting.

Develop web pages and blog articles that contain interesting information to share with your social media audience. This increases your website conversion rate, the percentage of people who land on your page who decide to contact you for more information or buy a product on your page. The conversion rate is the proof that you are receiving a return on your time spent on social networking.

Tech firms and industrial manufacturers have a wealth of information to post that will generate interest in your company’s products and services. Here is just a short list:

• Product launches—Reveal the benefits of your innovative technology.

• Partnerships—Announce new collaborations and how this is of benefit to customers and clients.

• Attendance at events and conferences—Notify your audience that they have an opportunity to meet representatives from your company. Share photos and videos of your team in action at industry events. Give a glimpse of what happens behind the scenes to let target audiences see more of your brand’s underlying personality.

• Industry information—Educate your readers about updates in regulations and how your products comply.

• Inform newbies—Offer basic facts for those new to your industry to make you and your company look like experts.

Social media marketing takes time to develop, and it takes time to implement. Rely on copywriters who are expert at producing marketing content and shaping SEO success for technical and industrial firms. Here at Moore Than SEO, we devise and execute your social media marketing plan with your brand awareness goals in mind. Contact us at info@moorethanseo.com or 559-978-4096.