Social Media Analytics

By Anne Roos, Director of Content Development

February is the month of love. It’s the perfect time to reach out to your target audience, to get them to fall head over heals for your brand. It’s also the perfect time to solidify customer loyalty to your current clients. Regardless of your specific business industry, use social media as your matchmaker.

Consider these statistics:

• 200 Million Internet Users Employ Ad Blockers—Website visitors aren’t seeing your pop-up ads. But your message will get through to your intended customers through social networking.

• 37% of Online Businesses Increased Customer Retention through Word-of-Mouth Compared to Paid Advertisements—Imagine your cost savings by going social versus paying for print, radio, and TV ads.

• 71% of Consumers are Likely to Buy a Product or Service Based on Referrals in Social Media—Create a buzz in your customers’ favorite social hangouts, and watch the sales pour in.

• 81% of Consumers Receive Advice from Colleagues, Friends and Loved Ones Through Social Networking Sites—When customers fall in love with you, they tell the world about it online.

But how do you get customers to fall in love with you in the first place?

1. Know Your Customer—Ask yourself whether you are fulfilling a need or solving a problem for your target customer. What can you offer that your competition cannot?

2. Keep In Touch—Share new product information, interesting trivia about your company, invitations to events, and exclusive online coupons to your Internet fans. Treat them to more in-depth information in your blog. Give every opportunity for your prospective clients and customers to get to know you.

3. Get Personal—Let your fans and subscribers in on deals they’d never see elsewhere. Give them a behind-the-scenes glimpse of how your company operates, profile key staff members, and let them in on upcoming product launches.

4. Return the Love—Put the “social” into social networking. Build relationships online and bring them beyond the Internet. Send birthday offers and handwritten thank-you cards. Host a “locals” day discount or a customer appreciation day. Provide free tickets to events that you are hosting. Use these tools to get to know your loyal customer base.

5. Bend over backwards—Always offer more than is expected. Quote extra services or products at a discount. Do something entirely unexpected to create faithfulness to your brand while blowing your competition out of the water.

The goal: To get customers to break up with your competition and fall in love with you.

Regardless of your industry, you can get in on the Valentine’s Day love, before, during, and after the holiday. Connect with customers through social media management. Create a strategic plan that rewards your clients on a consistent basis, and they’ll tell their friends. Then, they’ll return that love with purchases.

Here at Moore Than SEO, we know the laws of attraction using Facebook, LinkedIn, Google+, Pinterest, Twitter, Instagram, and other social network platforms. Contact us at 559-978-4096 for a free consultation. We’ll measure your current reach and design a social media blueprint that will produce long-term customer loyalty and measurable results.

* Statistics from Business2Community.com

By Shel Moore, Co-Owner & Chief Marketing Officer

Check Your Twitter Audiences Analytics for Useful Insight

If you haven’t taken the time to check out your Twitter Analytics, you’re missing out. As with Facebook, the amount of data revealed is dependent on the total number of followers an account possesses – more followers equal more insights.

In this post, we’re only going to focus on the Audiences portion of Twitter Analytics. There is so much good stuff in here that you can use to fine-tune your social media marketing. It’s high time you dug in and learned more about what you might be missing.

At the lowest end of the scale, new accounts and those with less than 199 followers won’t see much more than general follower growth. However, this starts to change once you hit the 200+ mark. Accounts with over 200 followers will gain the ability to view:

• General interests
• Gender
• Country
• Region

If you have 600+, then you’ll enjoy a wide range of deeper insights, including:

• General interests
• Gender
• Country
• Region
• Wireless carrier
• Language
• TV genres
• Wireless devices
• Household income
• Net worth
• Marital status
• Home ownership
• Political
• Credit card holders
• Aftermarket auto buyer types
• Consumer goods purchases

As with many platform insights, much of the data reported is based on an estimate and not intended to be considered official. Yet, there is so much that can be learned in reviewing this detail. Twitter even enables the addition of a comparison audience with a variety of filters. See how your followers compare to other Twitter users by personas, demographics, lifestyle, consumer behavior, and mobile footprint.

Are you posting content that aligns with the interests revealed? Can you discover some relatable content topics that you might not have considered? Let’s look at an example together and consider how you might put this information to use in your marketing.

In this example, we can see that the top three interests of this account’s followers include business & news, comedy (movies & television), and politics & current events. Consider the stream of information you regularly post and share then determine if you’re right on the money – or perhaps missing the mark a bit. By the interests provided here, it might be worth considering the inclusion of content focused on health/mind/body and entrepreneurship due to the evidence of interest in such topics.

Here is a glimpse of the Lifestyle tab for a different account. Upon reviewing this example, it’s easy to see that followers are interested in technology, tech news, and business news primarily. However, there are some opportunities to appeal to those with interests in entrepreneurship, politics, and marketing. This account may wish to bring more of these topics into their posting mix for improved engagement. Additionally, viewing the TV Genres reveals that it’s likely this follower audience would enjoy some sports content as well as posts related to current drama and reality shows.

Dive in today & start evaluating the effectiveness of the content you’re actively posting. Are you providing a stream of information that’s aligned with your followers? Or, do you need to tweak your efforts to greatly improve engagement for your brand? It’s free to establish a Twitter Analytics account & log-in. Once you’ve completed the basic setup, you’ll be able to access this anytime from the Profile & Settings area of your account. Spend some time becoming familiar with all the analytics available inside Twitter and become smarter with your social media marketing.