Know Your Audience, Market Smarter If your marketing isn’t connecting, chances are you don’t have a clear picture of who you're trying to reach. It’s not just about checking boxes, such as age or job title. You’ve got to understand what your ideal customer cares about, what problems they’re trying to solve, and how they […]
What is your company’s online footprint? What makes your business stand out on the Internet? This is known as your digital identity, or how your company is perceived in the digital world. In other words, it is your online branding. Factors that contribute to your online identity can range from your logo, your URL (website […]
Humor us for just a moment. Think of the other kind of branding, cattle branding. The practice of marking livestock to identify ownership goes back to ancient Egyptian times. And the Romans believed that when brands included “magical” symbols, they had the power to protect animals from harm. Nowadays, as branding is under the scrutiny […]
