Why Integrated Marketing Offers An Advantage?
Integrated marketing is an approach that consistently promotes brand messaging across diverse marketing channels. Introduced in the 20th Century, this method of marketing has been extremely successful in generating increased awareness, gaining positioning against competitors, and increasing a company's thought leadership as well as profits, long term. Integrated marketing messages are fine-tuned to a company's target audiences ensuring pain points, values, and goals are satisfied with appealing and engaging content - no matter what the channel of communication.
At Moore Than SEO, we believe that an integrated marketing approach offers a range of substantial advantages. This type of thinking helps to align any company's marketing programs in a manner that maximizes their return on investment while ensuring they promote their identity consistently and in a way that truly connects with target audiences from various market segments. We apply this approach to one-off projects, website development, social media engagement, and even natural search engine optimization services.
CONTACT USExample Integrated Marketing Strategy: Organic Landscaping Business
Local Networking
Engaging in networking opportunities with local Chambers of Commerce, industry associations, and other groups.
Email Marketing
Continually engage customers with E-newsletter announcing benefits of organic landscaping with tips for DIY lawn care.
Plantable Business Cards
Stand out with a unique giveaway - plantable business cards made with seed paper.
Podcast Series
Launch podcast series of weekend projects and problem-solving topics. Optimize for digital devices & voice-driven (Alexa-type) devices.
Modern Website
Informative website acts as a primary hub for pushing out all communications. May also include process integrations to streamline business production.
Nurture Partnerships
Real Estate partnership program for improved yard appeal for available homes in local market.
Advertising Strategy
Promoting organic landscaping services in affordable local print resources: High School sports programs, social media, and local events.
Search Marketing
Implement natural search engine optimization (SEO) tactics to identify subjects of interest, increase rankings, and increase website quality & performance.
Direct Mail Campaign
Launch a direct mail postcard campaign to relevant prospects and current customers for continual awareness and generation of new leads.
The tactics suggested in the above example only scratch the surface of the depth most integrated marketing plans provide. While not every suggested tactic results in direct selling of organic landscaping services, they all work together to achieve this very goal. The best integrated marketing plans start by understanding the target audience while expanding in harmony to implement the methods and messaging that will appeal most to a business' prospective customers.
